FOR IMMEDIATE RELEASE Contact: Stephannie Sack Bailey
August 11, 2011 Executive Director
ALPHA GAMMA DELTA INTRODUCES NEW VISUAL IDENTITY AND WEBSITE
Alpha Gamma Delta is pleased to announce the launch of a new website, visual identity and brand message—Live with Purpose. View the website at www.alphagammadelta.org.
"Alpha Gamma Delta is a relevant, values-based organization that encourages sisters to be there for one another, take care of themselves and their communities and stand for something greater than themselves," said Stephannie Sack Bailey, Executive Director. "Live with Purpose accurately reflects these ideals and we are excited to introduce the new brand message and website to the fraternal community."
The brand message, Live with Purpose, was inspired by the Alpha Gamma Delta Purpose, a set of ideals that guide Alpha Gamma Delta throughout their lives. It is reflective of the strong, progressive organization while staying true to the Fraternity's ideals and traditions. Additionally, Live with Purpose is universal; there is no defined way in which a member can effectively live with Purpose. It is up to the member to absorb the 10 lines, decide for herself what each line means to her and determine her own plan to incorporate those values into her life. Watch a short video about the brand message and visual identity here: www.alphagammadelta.org/alphagams/blog.
Focusing on member-driven content and sharing the stories of our sisters, the new website is interactive, informative and engaging. A new feature has been introduced—Let's Talk—that demonstrates how members and friends of Alpha Gamma Deltas are living with Purpose. In addition, we've developed a public section of the website—Alpha Gams—that is intended for members of Alpha Gamma Delta. By clicking on "Alpha Gams," sisters can read the latest news and information about the Fraternity and its members, connect with sisters in their area, read our blog and share ideas.